Chase Health Advance – Financing for a Stronger Practice
With this product, Chase pays doctors immediately for elective procedures and patients pay Chase back over time. The goal was to improve care-provider activation rates and utilization.

Chase Priority Club Rewards – Product Line Landing Page
After being teased by DM and online messages, prospects were driven to this landing page to learn which PCR card was right for them. This page uses a blind that unfurls to reveal a comparison of benefits. The water animates in a subtle way, creating a soothing visual effect.

Chase Freedom Card – Competitive Comparison
This DM piece went head-to-head with the Discover Card, showing that Chase Freedom offered better rewards. There was also an associated email campaign.

WellCare – 2011 Open Enrollment Web Banners
This online campaign uses portraits of vibrant seniors to bring to life the strategy of better care for better living. The banners are one execution of a concept applied across landing pages, print advertising, marketing collateral and broadcast DRTV spots.

Verizon B2B – Sales Tool App
This was Verizon's first-ever emagazine tablet app. It was designed to be used by Verizon's B2B sales force as an easily updatable piece of marketing collateral. Layouts used animation and interactive elements to share information with prospects in an engaging way.

Verizon B2B – Monthly Acquisition DM
The original concept showed a day-in-the-life of an organization, and how it uses wireless services to improve operations. This piece was then versioned according to industry group, which helped boost response overall.

Verizon Consumer – Monthly Circulars
This program was designed to reach value-conscious wireless prospects. The agency was able to increase incremental activation through a focus on value messaging and special offers.

Verizon Consumer – Monthly Acquisition DM
Agency proposed versioning acquisition creative by behavioral profiles, life stage and ethnicity. Verizon bought the idea and the result was a 150% increase in incremental activations.

Lord Abbett – Advisor Intelligence DM and Collateral
Advisor Intelligence was a new prospecting tool for brokers to find clients they may not have found through other channels. Our idea illustrated this though a DM piece that folded out several times revealing new opportunities. FCS Silver award winner.

Lord Abbett – Recession Timeline Collateral
Concept alerted investors to often-overlooked good news: "during a recession stocks are on sale". Oversized brochure opened to reveal a graph charting the growth of the firm's fund through the last nine recessions. TIME magazine covers were overlaid to highlight world events.

Wedgwood – 250th Anniversary Concept, OOH and Microsite
Concept proposed the idea of Wedgwood bringing people together. Using print, out-of-home and online advertising, creative drove consumers to a social media microsite where they could network and share their memories, photos and videos of great moments shared over Wedgwood.

Walmart – Event Pitch Book
52-page book that presented and sold the idea of living better every day. The book outlined theme, talent selection, staging and production for the multi-day meeting. Concept was selected by Walmart senior management for the company's largest annual meeting.

The Coca-Cola Company – Ignitor Innovation Team Brand Development and Brand Book
Ignitor is The Coca-Cola Company's innovation center, responsible for dreaming big and imagining where the company will be far in the future.
This branding assignment was about out-of-the-box thinking and collaboration. Scope included full identity package, templates and a brand book.

KG|KD Public Relations – Branding, Collateral and Website
This Austin/Montreal-based firm specializes in high-tech/film & motion-graphics PR. The assignment was to create a brand identity that was warm, inviting and modern. Once the brand book was approved, full website and collateral were developed.

Customer 1st Performance, LLC – Branding, Collateral and Website
This client's unique business model was that the more a corporation puts its customer experience first, the better its bottom-line performance will be. Project included developing branding, a compete brand book, full company website, marketing collateral and presentations.

Charles Gaylord & Company – Brand Revitalization, Collateral and Website
This San Francisco-based luxury showroom focused on high-end antique furnishings, mantels and rare fireplace accessories. In addition to brand revitalization and developing an identity package and website, I was responsible for photographing the entire product inventory.

Charles Gaylord & Company – Print Advertising
Advertising campaign promoting Charles Gaylord & Co. as one of the world's foremost resources for 18th and 19th century French marble mantels and exceptional fireplace accessories, fine French 18th and 19th century furniture and extraordinary decorations.

Citibank – Retail Point-of-Purchase Merchandising
Retail merchandising program consisted of in-branch posters, flyers, brochures and counter cards highlighting limited-time offers and promotions. Collateral was refreshed frequently to reflect changes in rates and branding.

Citibank – North America IDEA Network Collateral
Citibank wanted a way to mine their employee base for ways to improve the business. Our concept, The IDEA Network, was a portal where employees across lines of business could submit their ideas for growing and improving the company. This accordion card teased the concept.

Citigroup – North America Compensation Brochures
Design and layout of brochures outlining annual compensation packages for commission based financial center staff. Once initial concept was agreed on, brochures were versioned for the 25+ applicable positions.

Citibank – Quarterly Tabloid Newsmagazine, Citibank Experience
This tabloid magazine was created as a vehicle to showcase employees and their successes. Distributed to all North America employees, it contained sections focusing on sharing sales tips, personal profiles, business updates, regional recognition and volunteerism activities.

Citibank – Annual incentive trip, Arizona
Once a year Citibank recognizes its best and brightest sales performers at a week-long incentive trip. After presenting concept books to
senior management, this selected campaign was created to include 80+ pieces, from video bumpers, signage and staging to newsletters and microsites.

Citibank – Annual Incentive Trip Collateral, Hawaii
The theme for this 1000 person annual incentive trip was Vintage Hawaii. The concept was applied to print collateral, online banners and microsites, video bumpers and staging elements.

Citigroup – "Let's Get it Done" Campaign Launch Interactive Puzzle
This interactive puzzle was integrated into a microsite educating employees on the recently launched "Let's Get it Done" branding. It emphasized how several specific business initiatives worked together to get business done, for both Citigroup and it's clients.

Citigroup, American Red Cross – In-branch Poster & Internal Volunteer Booklet
Citigroup created a program allowing customers to deposit donations to aid victims of hurricane Katrina. This effort included in-branch posters,
ATM screen ads and counter cards. Employees were encouraged to join a Red Cross action team to provide help in the disaster zone.

Citibank – CitiBusiness Custom Branded Regional Zagat Guides
Five regional Zagat Survey guides were created as a direct marketing effort targeted at business owners, promoting the Citibusiness Debit Card as a smart choice for them, and positioning Citibank as having all the resources a business needs.

Embedded Systems Programming & DV Magazines – Monthly B2B Publications
Publications averaging 200+ pages per month, I was responsible for coordinating layout and production of advertising and editorial pages and ensuring accuracy and quality of art files from initial space reservation through shipping from printer.

Citigroup – Multi-language Greeting Card Series
Created as a unified way for senior leaders to recognize employees for a job well done, while supporting the brand tenets of being clear, simple and direct. They utilized the Citi brand color palette, paired with phrases like "Thank you" and "Congratulations".

Charity Calendar Benefiting GMHC/God's Love We Deliver & Supporting Marketing Materials
This calendar, created as charity benefit project, paired hand-tinted photography based on mid-century pin-up drawings with witty sayings and a modern calendar-numbering system. Marketing materials included posters and giveaway cards driving consumers to an online ordering site.